Well, in your case please get familiar with the absolute basics and how GameMaker works. There are plenty of good video tutorial videos on Youtube that show you how to start if you are unsure. The project is based on the tutorial series that builds this from scratch:
To give you a quick run down:
Once you starter GameMaker and loaded (open file) In the project file you see the assets pannel on the right side which consist only of two active folders, sprites (the images) and objects (where all the magic is happening. On the top pannel you can press on the triangle icon or F5 to start and check out the demo/game.
But if you are only interested in the images, then only download the first two .zips which contrain only that since not everybody wants to use GameMaker.