Unfortunately, these big US companies doesn't care as they still get their 30% doing pretty much nothing and what are principles and honor when only damned bucks matter for them ?
Unless indie devs got a fully charged patent violation file and file lawsuits against them (with a huge chance of loosing because they will put an army of overpaid lawyers to fight against) in order to make enough noises on this issue and bring awareness, I'm afraid nothing will change any time soon.
That's a shame ! Thanks to the fully corrupted governments, companies, justice system, ...