Very nice game. For me it quickly devolved into just stopping at every floor instead of coming up with a unique strategy. I think the game would benefit from some incentive for fewest stops. Also if the passengers kept their numbers displayed I think there would be more opportunity for strategy. Good job!
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Personally I like games that offers multiple types of challenges to the player and to take mental notes of the destinations is an extra layer of challenge. When you start to sort the order of the destinations mentally you also start to decrease the amount of stops you need to make.
I realize that stopping at every floor is one of the first things any one would do in this game (my wife also did that on our play testing sessions). I believe that's because it is the starting point of the short learning curve this game offers. Play a few more runs and try to increase your highscore and you will change your strategy entirely.