Ours is starting on the marketing front way too late, which resulted in us struggling to get over 10 ratings, now we are hoping for 15 :P
This turned out to be a big lesson for our team, since it's been hard getting a game which got a lot of positive feedback into anyone's hands. Our solution for future jams is to have a dedicated community manager who will post about the game as we're making it and try to get the hype going.
In case you want to give our entry a try, it's a game about hammering your way to inner, or outer, peace.