And what exactly was gained by rebranding "family", "dad" and "mum" as "friends", "pal" and "bud"?
Their relationship dynamic wasn't changed and becomes immediately evident in the prologue, so presumably it wasn't intended as false advertising.
And it's not like itch seems to have any problem with hosting tons of incest already, so presumably it also wasn't to avoid the game being banned.
But so then why bother with superficial rebranding at all?