It's an odd concept for a jam game but it works only one time whern you have an active community and fresh phrase. The problem is that you run game once, get your word and that's it, the end. There is no other activities and reasons to go back.
I'm not a big fan of long games, or the idea of replayability but I understand your point. Shortness of the experience as been pointed out, indeed!
Thanks for passing Tricky_Fat_Cat ! :)