It seems there are a few issues associate with the External Keys, for now should I just create a new game page to resolve this problem?
It's not that I don't want to give out Steam keys. I just think there are Steam players/customers and there are DRM-free direct download type of gamers. People go to Steam looking for Steam games, people go here looking for DRM-free direct download games. Mix in the 2 IMO would just create confusion for the customers and actually can discourage them from buying the product.
Right now this game page saying the customer would get a Steam key with the purchase when in reality there is no Steam key. That's read bad.