It was partially that, yeah. I didn't click onto the page before, just saw the couple screenshots pop up on hover. They were pretty small on my monitor in that view with a lot of dark space and didn't communicate the art style or gameplay to me at a glance so I moved on. Once I went back to the page and clicked on the screenshots for the full view and read the description did I see that this was actually a game I really wanted to play and now it's one of my favorites from the jam.
I know it's ironic coming from me considering how plain the thumbnail for Transmogrification is, but typing all this out made me realize I should stop pushing it off and spruce it up.