Eventually, you will have to choose to take the main girls down their love or submission paths.
The submission path does focus on dominating the girls, but it also has some love in it, so you might like that path more.
another question: At the beginning of the game, the goddess gives you the choice to reincarnate into the daughter of a rich family after you die etc... or not, how does this decision affect the story? (I've only played that part and haven't dared to continue playing, but the dialogue alone made me like this game)