VIT never increases from the shop, only by reset.
At the first reset, GF, EF and LF do not reset, they seem to get multiplied instead, making the game stupidly easy from this point on.
The Tavern lets you do one level of each type and then it does nothing.
Maybe 'reset' should be renamed 'prestige' as I thought that it meant a hard reset.
Fun numbers game, but no real point to it all!