Just speaking as someone who buys way too many a robust selection of games pretty often:
I'd be less likely to buy the bundle if it was a mix of videogames and physical games or game assets. I really only buy physical games, largely because I have the hand-eye coordination of an overcaffeinated warthog. If there are videogames in a bundle I'm looking at, most of the time, I don't even download them. Same with predominantly horror games -- it's a no-go unless there's some other compelling part of play. (I'm still afraid there are demon clowns under my bed after seeing Poltergeist at age 12. And I'm fifty-some-odd years old now, so...lasting impressions.)
I'm assuming* that other people are also either exclusionary to their format choices or have a few types that are their thing. Separating the bundles into format (IF, video, physical, assets) would mean I could buy more of what I actually want, while being able to support creators making things I enjoy. And hopefully putting a spotlight on creators I may not have found organically.
(* you know what they say about assuming, so maybe speculating is a better term. :D)