It could be that something is being blocked by a browser or an ad-blocker.
If not, it takes a while to load. After the Unity engine is downloaded by the browser (it has around 30~50MB), the game displays a loading bar while it continues to load.
This game is still under development, but we understand what you mean. Since it's a story about multiple characters and very focused on branching, we think that exploring Blair's side of the story is a nice thing. In the beginning, we had a poll that asked our patrons which branch should we do first, and Blair was the majority vote.
This particular version hasn't been updated because soooo much has changed regarding the engine and the graphics. This game is actually being remade, with newer graphics and mini-games.
