I'm not sure if this is the best place for this but I haven't really found a better method so far. 

Anyway, this game is flagged as a virus when I try to run it. I get the first warning when I install the game, which is not too alarming, as Windows can be a bit finicky with software it doesn't properly recognize.

However Panda Antivirus completely shuts down any attempt to start the game and claims it has neutralized something called W32/Exploit.gen. What is going on here? 

Check out what file it's flagging as a virus and submit that file to https://www.virustotal.com/ which will show you if it's just your AV or if others recognize it as a virus too.  Sometimes it's just the behavior of a file that gets it flagged.