Since Hotpink has recently deleted a couple of comments and there's some confusion going around, I wanted to make a loose history of events that people can reference if they're curious. These are not necessarily all in order, and anyone should feel free to comment with additional information. Mostly I'm making this because I don't want people getting angry at either studio, and feel that they wouldn't want that either.
- With Hot Pink's Tentacle Locker seemingly in the distant past, Strange Girl starts developing Lovecraft Locker as a love letter to the original. Hot Pink Comments in support, and development and public builds start coming out for over a month.
- Tentacle Locker 2 is announced and a demo is released. Fans start publicly comparing the two, with Hot Pink coming in and assuring them that the properties and studios are separate.
- Hot Pink begins talking with Strange Girl behind the scenes. Much of this conversation is not public knowledge. The studios appear to have initially been very warm with one another at the start of talks.
- Hot Pink at one point proposes a merger, which is rejected as Strange Girl feels it may cause friction against their own studio's individuality and agency. Hot Pink then proposes a stripped down "partnership" where they say they could offer guidance and help prevent Strange Girl devs from getting burnt out, seemingly because Strange Girl are very open about working ruthlessly long hours on the project without rest. This partnership is rejected for similar reasons.
- Strange Girl is largely funded by an unnamed investor, and so many of Hot Pink's other offers in these talks are rejected as they could cause issue with the primary investor. Negotiations appear to grind to a halt, and Hot Pink would later indicate that it became more difficult to get responses from Strange Girl as the week went on.
- Hot Pink games files a warning through itch.io's systems, claiming that Strange Girl infringed on their ideas and assets. The use of copyright claims and automated warning systems has a history of violence and abuse on creator-focused websites such as youtube, and Strange Girl are immediately threatened by this behavior.
- Strange Girl issues a public statement saying that as a result of this warning, they will be pausing production on Lovecraft Locker in order to focus on future games, but intend to come back to the project at a later date.
- Hot Pink games states that posting their discussions publicly was distasteful and done in attempt to paint their studio in a bad light. The studios begin posting public comments talking with each other and with fans, defending themselves and their actions but not attacking one another.
- Hot Pink states that they did not perceive their automated itch.io warning as an aggressive or threatening action. On a surface level, it appears that there is tension between the studios but not necessarily animosity.
- Strange Girl comes to an agreement with Hot Pink to pay them monthly royalties and provide acknowledgement to Hot Pink within the game, in addition to changing their art style to be more distinct from Tentacle Locker, in exchange for taking down the warning and allowing them to continue development of Lovecraft Locker.
- Though there are no longer impediments to continuing Lovecraft Locker, it is not yet clear whether Strange Girl will immediately return to it or pause it as they've initially stated in order to develop their new IP, Tentacle Fantasy Soda.
My own two notes on this are:
- I hope Hot Pink is genuine when they say they did not understand the implication of threat when they issued a site warning against Strange Girl, but I also hope they go on to understand that this is not behavior that should taken lightly and has a history of misuse against smaller creators.
- Hot Pink claims that their desire for a merger is partially to help prevent Strange Girl devs from getting burnt out. If they are true about their intentions, they are CORRECT. Strange Girl's development practices are CLEARLY unhealthy and CLEARLY unsustainable. I want both game studios to flourish, but Strange Girl very much needs to ease up, because it's clear to anyone with eyes that they will crash and burn if they keep crunching themselves like this, no matter how passionate they are.