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A Short Hike

a little exploration game about hiking up a mountain · By adamgryu

Price discrepancy (much cheaper on Steam in UK)

A topic by fazz created Jan 08, 2020 Views: 1,366 Replies: 8
Viewing posts 1 to 4
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When I try to purchase your game from Itch, 20% tax is added for UK customers, that's $7.99 + 20% = $9.59, which pushes the UK price to £7.61

On Steam the price is fixed to £5.79 (which includes tax). I would much rather support Itch and purchase the game here, but how can it compete if the price is so much higher?

Also, Steam demand a bigger cut of the sales price, so it makes very little sense that the price is higher on Itch.

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Hi Oxitran,

I totally agree.

I just want to point out that both Itch and Steam apply the same tax rates to digital products in the UK / Europe, just that Steam include it in the upfront price. You'll see the breakdown in your email receipt. The issue here is the base price is very different on Itch versus Steam.

On Itch = ($7.99) £6.12 + 20% VAT = £7.61
On Steam = £4.82 + 20% VAT = £5.79

On Itch the advertised price is before tax, ($7.99) £6.12, so you end up paying £7.61
On Steam the advertised price is after tax, £5.79, which is the amount you pay.

All I can think is the developer has erroneously set the price much lower on Steam not realising that tax is included in the upfront price, not added at checkout, as is common in the US.

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Maybe you can think that similarly like we prefer to support Itch, we also prefer to support the society by doing the right thing and paying taxes :) A happy taxpayer, and also happy soaring little hiking bird here ;)

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As explained above, YOU are paying the correct rate of tax (20% VAT) whether you buy it from Itch or Steam, no preference involved. It is the game's base rate (chosen by the developer) that is different, suggesting the product has been setup incorrectly on one of the two store fronts.

Oh got it, thanks.

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> so much higher

So much, really? £2 is not even a decent meal.

> I would much rather support Itch and purchase the game here

Then do it. I did.

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> So much, really? £2 is not even a decent meal.

Please try to understand the context. When measuring direct competition £7 is much higher than £5. Especially when they are advertised as the same price.

> Then do it.

Again, please read the context. This isn't a personal complaint but an observation that Itch will do much better if it charges equally with Steam.

> I did.

Well done.