Over the last few months I have done quite a bit of research on how to make the best use of Itch to get your game out there. Today we published our findings, a comprehensive description of how powerful Itch is as a tool and how to best use, how to reach the optimal setup for your game. You can see our findings it here. It contains comprehensive but accessible explanations on a number of topics alongside case studies.

Here's our table of contents:

1. Naming Your Game
2. Picking Your Game's URL
3. Classification
4. Impact of Mac, Linux and Android Builds
5. Cover Art
6. Should my Game be Tagged as NSFW?
7. Tags
8. Related Games
   1. The Nerus and Killigan's Treasure Cases
9. Reading the Data About Your Game
10. Impressions
11. CTR
    1. The Tennis Ace Case
    2. The Minotaur Hotel and Nerus Cases
12. Ratings
13. Followers 
14. DevLogs

Instead of keeping all of this to ourselves we chose to make it public so others can benefit. The report is licensed under an Attribution 4.0 Creative Commons License, anyone can build on top of it.

I hope you find our research useful, and I wish you success in your game's development.