Hi everyone!
Huge thanks for taking part in the MY.GAMES Creative Jam! Our team will now need some time for testing all of the submitted projects. As we said earlier, we will announce the results before December 15 here on our Jam's page on itch.io - you will find them under the community tab.
Just as a reminder. The Jam will have five winners. The top four winners will be selected based on the highest retIR score. We have decided to choose this indicator in order to accurately assess the effectiveness of each creative. RetIR is calculated using the formula: ret2d x CTR x CR, where:
- ret2d (second day retention rate) shows interest of attracted audience in replaying.
- CTR (Click-through Rate) shows how clickable your creative is and whether it is eye-catching
- CR (store install conversion) shows users’ reaction to the store
The fifth winner will be chosen by the Jam’s expert jury, and its retIRCTR does not have to be the highest. All five winners will receive $6,500 each.