Yeah, I though like using restaurants based on puns of McDonald´s, Burguer King, StarBucks, Japanese Bar, some Beach Kiosk, a Food Truck, Mexican Restaurant and others.
But you can sell any food or drink (don´t stick to the funny names pun, you can sell Beer or Tequila in my fake McDonad´s).
Also the game have a real business strategy (pay atention to your competitors and decide when to release a new product in your restaurant).
For extended gameplay, if agreed, everyone playing can have one (or more) franchises, trying to take care of 2 restaurants or more.