Views are a separate metric and not related to CTR. CTR, “click-through-rate”, is calculated by dividing clicks over impressions. A click is when a user clicks on your game inside of itch.io via our discovery features (browse, search, etc.). A view can include a view from any source, including traffic that is external to itch.io, hence it does not count as part of the click through rate. If you hover over the CTR metric on your game’s analytics summary, the tooltip will show you how many clicks your game has collected over the past seven days.