Definitely a fun game! Considering the theme of Built to Scale, I think it would be really cool to see more in the way of "scaling" objects on the game board, such as having toys of different sizes joining each sides' armies. Maybe you collect something like Lego bricks to piece together some larger characters and objects to use on your opponents? What's there is a great start though!
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Well, you see, "Built to Scale" doesn't necessitate a change in scale. The toys are built to scale - their scale don't change. Same with the boy. Each one is built to a different scale. This scale difference and their interactions with one another make it fit the theme. The scale difference of the boy makes his fist a powerful attack in battle as it removes almost all the board with a single attack - due to its scale difference.
Then maybe some more mechanics that play with that dichotomy and drive home the scale difference would help? This might make more sense if the other team is also controlled by a different kid (or imaginary friend) that can also do these scale difference moves, but you could have moves like:
- a finger-flick attack that launches troops vertically, knocking out other ones in its path
- drop snacks/drinks on the board to create obstacles that give one team an advantage, like a nacho chip that provides cover for archers
- have the kid grab some units from the enemy team and "convert" them to their team by dragging them over
And perhaps the currency for these large-scale actions could even be different than that of the troops, so you'd need to multitask between two separate scales throughout the battle. Just some ideas! If you do decide to work on this more in the future, I'd be interested to see what additions you make :D