Figured it out - I think the shop screen was just so busy I wasn't fully understanding what it was trying to tell me or how to close it. Everything is working, just needs an improved UX
Thinking about it, I couldve probably made the instructive text bigger/bolder so the entire shop isnt mega bloated and you know what to read first, maybe even "unlocks later" so you dont get all 5 items at once
Bold, a different color, bouncing, really anything to draw attention to the right thing. Too much text at once can be very overwhelming, especially for your average player. I think having things unlock 1 at a time, or maybe you are given an option of what to unlock every so many runs could work.
