So why did you advertise the $9.99 option as the full version and then proceed to lock everybody who paid for the "full" version out of the "deluxe" version? If we're locked out of content unless we pay more then the full version is not the full version. You mislead everybody who paid $9.99 for the full version of the game by making a more expensive option with more content. If I have to pay more money to access future content I did not buy the full version of the game. If it's not the full version, then don't call it that. It's literally in the file name. I'm not paying an extra $20 for more content when what I purchased before it came out is explicitly called the full game.
For clarification to anybody just now finding this game, the "Deluxe" version did not exist when the "Full" version was released, so no I did not just overlook the deluxe version. It wasn't an option when I purchased the full version and there was no implication I would need to pay more money to access future content. Calling it the full version implies that it will in fact have all of the content released.