Puzzle games are really hard to make on a jam timeline, and this one is incredibly polished and kept surprisingly me with its mechanics. I love the brass in the music, and the graphics are fun! I really like how the fire is both a temporary barrier and can spread to the objects you place. This is a pretty deep game for a short time period.
One piece of feedback I have is I think I would add some more moveable objects to the first few levels before the matches get introduced, and here's why. The customers seem to have a 50/50 on which direction they'll turn when they hit something and that makes these first few puzzles feel a little bad. I set up the same configuration multiple times and got a different result every time, eventually they won. I don't think I missed any better setups. While I was watching to see how a run turns out I was thinking it wasn't fantastic that there's ambiguity in the puzzle, but if you wanted to keep the 50/50 the player should have some way of potentially correcting the direction of the customers.
And then the match got introduced and I get what you're going for.
I think to help players get through those first few puzzles give them more furniture to lead the customers better, so they can get to the matches with less frustration. I actually almost gave up right before seeing the matches because I lost like this twice in a row.
Puzzle balance like that though is why this genre is tough in jams. Outside of a little frustration this is an excellent showing. Awesome job!