Hi Leafo,
Thanks for the clarification. I do understand this. My query is not regarding how and when you charge VAT but why there are sizeable price discrepancy between Itch and Steam for certain games.
Regardless of whether VAT is charged upfront (Steam), or on top of the advertised price (Itch), there are large discrepancies in base price. My provided example stands, A Short Hike,
On Itch = £6.12 + 20% VAT = £7.61
On Steam = £4.82 + 20% VAT = £5.79
The fact that the Itch price before tax is comparable to the Steam price after tax suggests to me that the developer has made a mistake when setting the price. Is there not a way to approach the developer and highlight the discrepancy, fixing the mistake (by either increase the Steam price or decreasing the Itch price) and thus making them equally competitive?