It's mostly just a matter of personal preference. I read a lot of VNs myself, but I actually prefer kinetic VNs since I tend to get choice paralysis (I have literally dropped VNs before because I got to a choice point, didn't know what to pick, and then closed the game and never returned to it lol)
Since I tend to write stories that appeal to my own tastes first and foremost, I mostly write linear stories since I like them more. Rain and the Wolf was an exception since I wanted to write a story with a few grim bad endings, but I also wanted there to be a possibility of a fairytale happily ever after romance; the story was conceived as having multiple ends from the get-go. Most of my VNs aren't planned with any branching in mind, however, and I also think I'm a bit better at writing structured linear stories than branching ones.
I have been experimenting a little more with VNs that have choices and multiple endings lately, however, so I might make more branching BL in the future. I'll have to see how I feel!