Interesting, and obviously an issue. From a tabletop game player perspective it looks like I am purchasing a product and not project access so perhaps that needs to be made clearer.
I get the problem, I'm on several Patreon and it seems obvious there why I pay VAT on my subscriptions.
I wonder how many others have been introduced to Itch by crowdfunding projects delivering rewards, and, like me, don't fully understand how this platform is designed to work?