My main goals (as with every game) are in fact all of the above. I do want to add some points also: I want people to immerse themselves in the game, to give a sense of inclusion. I also want players to enjoy what they're playing -- the characters, the levels, the gameplay: you name it. Every game I've made has a sense of compatibility with gamers of all kinds. I want people (even those who don't really game) to be able to pick this (and my other titles) up and play rather seamlessly. The goal is for everyone to feel like they can play with and/or against players of any skill level. I know that it takes away most "grinding" and "practice" aspects, but the key word with that is "most". You can still be really good at the game, just don't be surprised if a noob ends up beating you or does better in certain parts of the game.
Imp & Angel is my first true attempt at a game with a story. I do want all of my games to eventually crossover, but that'll take some time. I have had some issues with generating revenue, as business had slowed down drastically between labor day weekend and black friday. However, things are on an upward trend, mainly due to the big black friday sale on here. Another challenge (not related to the game dev side; more business wise) is trying to book cons and/or shows to sell products. A lot of places tend to not focus on the little studios as much, but that's the mission at SVP Games: to change the narrative.