Hello,
Since the character option was covered, I'll say this:
I like it when the choices aren't overly complicated. Mysteries excluded of course. Where you don't have to keep guessing for hours as to "I want this ending and there are multiple choices and I have no idea which one I chose incorrectly" kinda thing.
I am not saying not to do it, a little challenge here and there is fine, but some people really don't have the attention span to figure it all out.
Kind of a middle ground kind of thing? (Balance).
Hate option is covered and funny options are fun options, so yes please! :D