Then there would be no reason to sign up. Most of the people who sign up do so for exclusive content, and that includes the pinups and HMVs we put out. If I was giving all of that away for free, there'd be no reason to sign up.
People canceling support would mean I'd have to work more.
Working more would mean I have less time to work on WCA.
Less time to work on WCA means content drops would slow to a crawl. And I don't think you want that.
The income is necessary for the game to stay alive. I have to keep some things for the paying supporters, bud, or this whole thing falls apart. Sorry.