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How to win this game? I'm  not sure what te goal is. 

Stopping your first rat when it becomes unprofitable and waiting for additional cities to turn op prevents an early bankruptcy

(+1)

That's about it, I never went bankrupt on the first city during testing, there's a bit of luck involved. I've lowered the cost of making new lines a bit and changed the minimum number of fleas on new lines, they should now always earn more that the rat's wage on the first week.