Note these install instructions on the download page:
If you're running a version of Windows prior to Windows 10 you may need to install .NET 4.6:
https://www.microsoft.com/en-au/download/details.aspx?id=48130
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If that doesn't work try installing Microsoft Visual C++ 2010 Redist Package:
32-bit version: http://www.microsoft.com/en-gb/download/details.aspx?id=5555
64-bit version: http://www.microsoft.com/en-gb/download/details.aspx?id=14632