Title is a special name you give to your ghost. It doesn't have to be the name of the human it was in the bloodline. E.G. I played the game yesterday and created a ghost of a young man who drowned in his home. I gave it the name of "Cold One". I see the title as a "cool line", such as the Headless Horseman, The Mistress, something like that. As a player, that's what I got from the idea of title.