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Hi meanyack, 

It is up to you, but memes are not culturally universal. You are speaking to a worldwide audience, not just a specific country. Your CPI might be higher in a specific market with a meme, and lower with the same meme in many other markets. If you want to add something experimental, try live video in the first 2 seconds.

Hi, Astysh
I submitted 2 different versions, (with meme and raw) so it's up to you which one you want to submit :)

Thanks

Thank you! We will check it!