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(+4)

haha, this is kind of embarrassing , but you know what? you're the very first person to ask, so i'll tell you: ULC was the first Renpy game i ever published and when i was publishing, it gave me "market" as an option.  i didn't really understand it but i didn't want to take any chances, so i just selected every option it gave me, including the market file. to this day i still really don't know what that's for. i suggest just downloading whichever one corresponds to your particular computer.

(3 edits) (+1)

This sounds like it might be it:

Windows, Mac, and Linux for Markets

A distribution that contains the information required to run on software markets like itch.io and Steam. This isn’t meant to be run directly (and probably won’t work on the Mac), but should be fed to the app store upload process.

Ren’Py docs, Building Distributions

(+2)

That said, I don’t really understand it either. Sounds like metadata?