It took me 2 turns to win :O... because I found that if you click on the placeholder quests, they just give you reputation :P. When I actually played through, I wasn't able to get fully invested to complete it. I think the concept is cool, but I agree with Shibey and Falconerd about it being repetitive and something like a rival, quests, and/or trying to figure out trends from the news instead of just looking at the top of the screen could really help with the engagement :)