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| Potential | Sticking to the theme | Cat representation | Remarkability | Originality | ||
| Game Name | The team did not see where this game would be able to develop further, even with say, 3 more months going into it. | Family Planning theme in evidence, and the chaotic exponential growth of cats articulated the need for this theme. Limitless growth diluted the effectiveness of game play and therefor impact of messaging | Generic cats were represented okay | It looks cute, but not engaging enough to make a long-lasting impact | It was a game that made us all feel very panicky when the cats kept multiplying, points for that. |