Cool screenshots, title, banner-pic, itch's theme, effects in-game e.g. hint for headphone-users, daytime-status, added inventory, sanity level & e.g. that acoustic/red-background scene. I guess that storyline was quite different than expected, still in a cool way, especially compared to the title-text and banner's pics, while the screenshots still look awesome especially in colour-variety with drawn images next to their textparts.