I'm sorry, I'm not entirely sure I understand the game...
So, if losing is winning, I essentially just drop in the lava at the start of each level until I run out of health. I did that for each level and that meant I won the game. Am I doing something wrong? If the goal of the game was to lose, then maybe you could make it a little more challenging to do so rather than allowing me to just drop in the lava at the very start of each level, I guess?
Neat idea, but definitely needs more polish!