hmm... I guess I was to successful at making the game look hectic. The aim of the game is to drag the button cell over to various points in the house, where it will snap into place.
Every 10-15 seconds, a few incidents will happen in the house, which will stay to kill of the lemming-like people in the house. Plugging the button cell battery into the room (typically on a high-resolution area) will stop the incident from happening. To win, you need to last 120 seconds with no one dying.
If you want to give another go at it, try watching the trailer, but thanks for playing!