oh sweet! Thank you for mentioning that! It is always nice to get to know people during jams :D
Yeah... for the secret ending you need to find all the carrots in a level to increase your immersion level, then find one of the hidden areas on the last 3-4 levels.
Sorry for the confusion haha, the story would be a new business model, harvest crystals by gathering them small in test tubes, and making them bigger through the hamster/guinea pig stomach :D
Thank you for the suggestions! Always welcome!