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(+2)

Microsoft Store games, including Xbox One, Xbox Series, Windows 10, and Windows Mobile games can already be linked to in your itch.io game. The other ones are good suggestions. However, I find it unlikely that itch.io adds linking to GOG or GMG.

(+1)

What format should the Windows Store url be? I've tried adding https://apps.microsoft.com/store/detail/nazdar-the-game/9N5SM5BLB17W but it gives me this error: windows phone URL — expected Windows Store product URL, or empty