The best way for me to answer your first question is with a picture...
To set up your own Kickstarter campaign, start with the Kickstarter website. They provide a lot of useful advice and guidance in the first steps. My own advice in having a successful campaign is...
If you don't already have a community behind your game, start building one.
Promote on Twitter and Instagram.
Reach out to bloggers & YouTubers, no matter how small, who might want to write/talk about your game.
Friends and family are most likely to be the backbone of your campaign, so advertise to them.
Set a realistic funding goal.
Offer potential backers rewards that they will really want. I found that offering to make backers into NPCs worked well.
