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Game feel is important, arguably the important aspect of when it comes to engaging your players. Even on a jam about intentionally bad games :)

The two best videos I always send people who want to quickly shrink Unity builds are this and this. They are short and very generalized but they are a good way to start.

Other than that make sure your textures are a power of 2 and use Unity’s built-in model compression. Also make sure you’re using the most recent build method. Unity still has legacy support for older algorithms that have poor compression in today’s standards.

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Excellent point!

Thanks, I'll make sure to take a look at those next time I decide to build.