The design of this game is really unique and creative. I really like the process of discovery as you're playing. I neglected to pay attention to the tutorial animation before jumping in the game and felt a bit lost when I got in. Having a reference for the objective in a menu screen or something would help people like me who don't read directions before starting :P
But, like I said, It's a really creative design and addicting when you get in there. You just need to give newbies a little more handholding in the beginning.