Very pretty art style and the visual execution in general is awesome! Animations, menus, HUD. The Controls feel clean too! But as the player gets the ability to "swap, rotate, swap, collect, rotate rotate" like a maniac, if they want to (well, at first i thought thats the game^^), they lose track of the story. I guess its intended to follow the story, so maybe make it that you split the game into the collecting coins/avoiding your enemies "living the daily life" phase and a story phase. In the story phase there would be no enemies/no level failure and you can just enjoy the satisfying controls and animations while you follow the story?
Feels like i played it the wrong way tho, so maybe you need to force players more into playing the intended way?
Anyway, still a pretty awesome game!