And the lines can be blurry. Imagine a company that creates products to the highest environmental standards, shares profits equally among workers, carefully monitors its supply chains, engages and empowers all stakeholders in every aspect of its business ... as good as you can imagine! But it is still ultimately a for-profit capitalist enterprise, and some may argue, "You shouldn't buy their stuff because you're just keeping alive the false dream of just, green capitalism, when we need radical system change!" Others may argue, "Small changes can be a stepping stone to larger ones; everyone is a different place in their journeys; if we can't make small adjustments like this the larger radical changes become more difficult."