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Greenwashing

A topic by TheGiftOfGabes created Jun 20, 2021 Views: 192 Replies: 2
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Submitted(+2)

I posted a game on r/Solarpunk on Reddit and this was the Moderator bot automessage and I thought it interesting to bring up:

Hi and welcome to r/solarpunk! We appreciate your submission, though we'd like to first bring up a topic that you may not know about: GREENWASHING. It is used to describe the practice of companies launching adverts, campaigns, products, etc under the pretense that they are environmentally beneficial/friendly, often in contradiction to their environmental and sustainability record in general. On our subreddit, it usually presents itself as eco-aesthetic buildings because they are quite simply the best passive PR.

These articles from ethicalconsumer.org and greenandthistle.com give both examples of greenwashing and ways to identify it on your own.

This book excerpt published on scientificamerican.com explains how alternative technologies like hydrogen cars can also be insidious examples of greenwashing.

If you've realized your submission was an example of greenwashing--don't fret! We are all here to learn, and while there will inevitably be comments pointing out how and why your submission is greenwashing, we hope the discussion stays productive. Solarpunk ideals include identifying and rejecting capitalism's greenwashing of consumer goods.

I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.

Host

And the lines can be blurry. Imagine a company that creates products to the highest environmental standards, shares profits equally among workers, carefully monitors its supply chains, engages and empowers all stakeholders in every aspect of its business ...  as good as you can imagine! But it is still ultimately a for-profit capitalist enterprise, and some may argue, "You shouldn't buy their stuff because you're just keeping alive the false dream of just, green capitalism, when we need radical system change!" Others may argue, "Small changes can be a stepping stone to larger ones; everyone is a different place in their journeys; if we can't make small adjustments like this the larger radical changes become more difficult."

Host

Even telling positive stories about the future in itself is ... complicated! On the one hand, they can inspire, nourish, comfort, stimulate, educate, normalise things that need to be normalised; they can be havens where we can prefigure the society we're building, and take a break so we don't burn out; they can challenge the old stories that are holding back progress and reinforcing old hierarchies; they can be spaces for critical thinking and stimulating dialogue; they can be spaces where different strategies can be played out in the abstract and refined ... there are LOTS of ways that new stories can help to build new worlds! On the other hand, there is always the risk that we imagine things INSTEAD of investing energy in actually making them happen.