Ahhhh – FWIW the thing that had stumped me was the direction-changing approach. I got a little locked in to a first move where I blocked the elephant's gaze with a barrel (marching band drum? column? elephant balancing platform from a circus?) and so never really investigated the direction thing.
I think part of the issue is that the level title makes it sound as if it's about how you use the red friends together — which it is! — but you can reach that point in the game not really having discovered the other mechanic, and that shapes the solution space you think you're looking at. Obviously that's the fault of players like me being crap in unforeseeable ways, but I wonder if a variation on the 'Other People Help Push' level could potentially teach the direction mechanic? I image-edited this one together, which should be solveable in the same layout but won't allow you to use the barrel to block the elephant's vision, forcing you to work out how to get the red friend past the elephant.