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Honestly, I feel like you should label the games which are still in development or just a beta/demo, ideally right by their price tag.  I also "bought" 7 days without knowing that I was technically just "pre-ordering" it.


I'm interested in your projects but I just don't think this is a great business model.

They actually are labeled; I 100% agree with you. Unfortunately, as far as I'm aware, I can't label the button as "pre-order" without making it so that nobody can download anything. If I switch to "pre-order", it assumes all the files I'm uploading are placeholders and doesn't let you download anything. If I'm mistaken and you know how to make it show "pre-order" on itch.io, please let me know and I'll switch all applicable projects to show pre-order.

-Emily