Hi Sombreve, as someone currently working in design you are absolutely correct. You continue iterating and gathering feedback to fix pain points and emphasise the game's unique features. You're doing great work.
Perhaps this is how it should be done, but if that is the case, then the vast majority of designers and game companies don't do it correctly.
From my perspective... the people who are following a game through its development probably don't want to suddenly be playing a different game, else they very likely wouldn't have been interested in the game initially. Like me, I enjoyed this game in previous iterations. I completely lost interest and actually uninstalled it for while. Reinstalled it later... played it a bit, but just... wasn't feeling it. Haven't even played the last two versions because the changelog just doesn't grab my interest at all. It's changing core mechanics that I had already grown accustomed to, and I don't want to play a completely different game than the one I initially downloaded and liked.
Perhaps I wouldn't notice and would still enjoy the game if I hadn't played the older versions, since I wouldn't have grown accustomed to them.